Tallahassee Soccer Association
Freelance - ONGOING
Tallahassee Soccer Association hired me to strengthen their brand presence on social media, promote league registrations, and establish a consistent brand voice and visual identity. My work includes flyers, digital ads, social media graphics and templates, and branded merchandise. In addition to contracted design projects, I also serve as a creative consultant for all marketing materials.
Studio 1851
Freelance/Passion Project
Brief
Develop a bold, vintage-inspired logo and visual identity that captures the creative spirit of the studio.
Approach
Researched vintage typography, color palettes, and iconography to inform three distinct design concepts. Each concept balanced strong visual impact with flexibility for digital and print use.
Outcome
Delivered three polished, on-brief logo options, giving the client a clear direction for their new brand identity.
Alexa's Finds
Passion Project
Designed a logo for a friend's up-and-coming secondhand resale shop. Tasked with building an identity that felt true to her and elevated the brand as she works to build her business by creating a visual identity, building clientele, and promoting her business in the Tallahassee area.
