Tallahassee Soccer Association
Freelance - ONGOING
Tallahassee Soccer Association hired me to strengthen their brand presence on social media, promote league registrations, and establish a consistent brand voice and visual identity. My work includes flyers, digital ads, social media graphics and templates, and branded merchandise. In addition to contracted design projects, I also serve as a creative consultant for all marketing materials.
PRINT MATERIALS
SOCIAL
MEDIA
LOGO
CONCEPTS
Existing Logo
Tallahassee Soccer Association was looking to elevate their visual presence through print and digital materials and explored the opportunity to reimagine their current logo into something that felt more aligned and was easier to apply across different channels. Below you can explore the concepts I worked on that still maintained the heritage of the logo while elevating it to be a stronger visual system.
Concept one reimagined the sunshine, star, and soccer ball in a way that felt more cohesive and unique. A bold, sporty font was paired with a sans serif font to create variety and hierarchy. I chose to maintain the same color scheme, utilizing the gold gradient, paying homage back to the original, but giving it a modern design.
Concept 1
Concept 2
Concept two incorporated the Florida flag into the combined star and soccer ball icon. This was selected as a more subtle nod to Florida, as opposed to the overused cutout of the state of Florida. This is also used to symbolize Tallahassee, as the state capital. The circle icon works better for cohesive and balance design on collateral.