Capitol Circle
Capitol Circle is a job board and career platform built specifically for professionals working in Florida politics — campaigns, legislative offices, lobbying firms, advocacy groups, and beyond. The platform needed a full brand identity, so I developed the complete visual system: logo, color palette, typography, and brand standards. From there I extended the identity into launch advertising and a suite of ongoing marketing materials to support the platform as it grew within Florida's political community.
Responsibilities
Brand and Logo Design from concepts to final execution, social media ad campaign, ongoing
Timeline
January 2026 - ONGOING
Concepting and Inspiration
Starting off the project I had a pretty solid direction that I wanted to go in. I wanted to have a subtle nod to Florida politics that didn't feel like it leaned one way or the other, but also played into the job board aspect. I took inspiration from the Historic Florida Capitol and a thumbtack, symbolizing the job board.
Final Logo
The final logo plays into the job board theme by combining the top of the Historic Capitol with a thumbtack. This is a subtle nod to the mission of the website, serving as a platform for people involved in the Florida political scene.
Social Ad Campaign
In addition to executing the full brand identity for Capitol Circle, I have also built out a slate of social media ads to promote the launch of the website for the public. I chose to play heavily into the thumbtack and post-it theme. Played upon the phrase "The Process" which is common slang among our target audience -- people who work in the legislative "process."
