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Intro

Caroline is a designer with equal parts grit and glam. The kind who would wear cowboy boots or sequins (or both!) to the office every day if she could. She approaches every project with champagne taste on a beer budget, turning challenges into opportunities for creativity and proving that constraints breed the best ideas.

Her design philosophy? Bold, resourceful, and unapologetically stylish. Whether she's executing a brand vision or hunting down the perfect thrifted wardrobe piece, Caroline knows how to make magic happen without paying full price—literally or figuratively. She'd rather DIY her way to the right solution, even if it takes twice as long and saves exactly $4.37, because the process matters just as much as the result.

With a knack for solving problems, especially ones people didn't even know they had, Caroline translates complex challenges into beautiful, intentional design. She's built her career on equal parts determination and creative vision, delivering work that looks as good as it performs. And yes, she'll show up right on time and impeccably dressed. Don't ask where she got that trendy power suit—you already know.

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HELPING BRANDS

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PROFICIENCY

In industry standard programs such as Illustrator, Photoshop, and InDesign. 

PROBLEM
SOLVER

Even given the nickname "The Idea Machine"

COLLABORATOR
& LEADER

Creative direction experience and a team-first attitude!

TASK-DRIVEN

Thrive in fast-paced environments and balance task management with deadlines.

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Hallmark says #CardsDoMore. I say #HomemadeCardsMeanMore. In fact, I have never once bought a card for a loved one. I have always enjoyed making them myself. My personalized cards are wildly popular among family, who often refer to my script as “Caroline Font.” These cards are what first sparked my interest in combining text with images. Although it started as a childlike instinct to express my feelings on paper, it has now become much more. 

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At my core, I am a creative; It is how I navigate the world and connect with others. I have always found joy in discovering the beauty of everyday life and I am passionate about using my creative instincts to turn my innovative ideas into thoughtful, purposeful, and unique design. Whether I am constructing a brand identity, working within an established brand system to execute collateral, or experimenting with layout to elevate print materials, I approach design as a tool to solve problems with creativity and intentionality.

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I graduated from Florida State University with a Bachelor of Science in Advertising and a Bachelor of Arts in Graphic Design/Studio Art. This combination was ideal for my ultimate goal to collaborate in developing ideas for advertising campaigns, while using my highly effective organizational, project management, and creative skills to implement a wide array of digital and print materials. As a young professional, several formative experiences have given me good insight into the creative world. Come along with me to explore my work, see how I have grown in essential skills, and learn more about who I am as a creative!

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PROFICIENCY

In industry standard programs such as Illustrator, Photoshop, and InDesign. 

PROBLEM
SOLVER

Even given the nickname "The Idea Machine"

COLLABORATOR
& LEADER

Creative direction experience and a team-first attitude!

TASK-DRIVEN

Thrive in fast-paced environments and balance task management with deadlines.

This Barbie is a young creative who is eager to show off her skills as a creative expert, graphic designer, advertising strategist, and out-of-the-box thinker!

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