Safe Seas Coalition is an association dedicated to advocating for stricter boater safety regulations and requirements in Florida. As creative lead, I conceptualized and executed full logo and brand development and corresponding collateral. I created a brand concept presentation for the client and finalized brand guidelines. Collateral included printable and digital assets such as fact sheets, infographics, social media graphics, signage, email banners, and a landing page. I led the creative campaign which played a direct role in securing public and policymaker support, ultimately contributing to the passage of “Lucy’s Law” during the 2025 Florida Legislative Session. From building a brand identity for the coalition behind the cause, to social graphics and informational handouts, my work helped elevate the coalition’s visibility at a critical time and ensured success.